WHY EXHIBIT

●According to data from the National Bureau of Statistics, China’s total population stood at 1.408 billion in 2024, with an urban population of 943.5 million, accounting for 67.00% of the total. The per capita disposable income was 41,314 RMB, and the Engel coefficient was 29.8%.

●After the pandemic, China’s total retail sales of consumer goods recovered gradually: from 41.2 trillion RMB in 2019 to 39.2 trillion RMB in 2020, rebounding to 44.08 trillion RMB in 2021 and 43.97 trillion RMB in 2022. In 2024, it reached 48.33 trillion RMB, representing a 3.5% year‑on‑year increase. At present, private brand products account for approximately 5%–7% of China’s total retail sales, with diverse online and offline models rapidly developing to stimulate demand. If the penetration rate rises to 15% within five years, China’s private label market will expand from its current hundreds‑of‑billions scale to over one trillion RMB.

●Amid profound economic shifts, Chinese consumers have continued to shift toward private label products. The private label market recorded a robust 22.7% annual growth in 2020 and maintained double‑digit growth in 2024. Although China accounts for only about 2% of the global private label market, its growth potential remains enormous.

Buyers from some of the following companies